AI engines want clear, factual answers
Structure content as question then answer. Use H2/H3 headings that mirror how people ask questions. Answer in the first 1-2 sentences under each heading.
Schema markup is disproportionately important
AI engines lean on structured data to extract facts confidently. Article, FAQ, HowTo, and Product schema all raise citation odds noticeably.
Cite your sources - AI mirrors that
Pages that link to authoritative sources get cited more often than pages that make bare claims. Add credible outbound links to primary research.
Watch which engine sources what
ChatGPT Search uses Bing's index; Gemini uses Google's; Perplexity blends multiple. Ranking in Bing gets you into ChatGPT. Ranking in Google gets you into Gemini.
Track citations, not just rankings
Traditional rank trackers cannot tell you if ChatGPT cited you last week. An AI-visibility tool that runs your target prompts through each engine and logs citations is the only way to measure GEO.