How to write great meta tags

The title tag (50–60 characters) and meta description (140–160 characters) are the storefront for every page in Google. They drive click-through rate, which is itself a ranking signal. Aim for clarity, a primary keyword near the front, and a specific value proposition.

Best practices

One unique title per URL — never reuse across the site.
Lead with the user benefit, not the brand.
Avoid keyword stuffing; write for humans first.
Match the meta description to the actual page content.