Technical (do first)
HTTPS, mobile-friendly, robots.txt not blocking CSS/JS, XML sitemap submitted to GSC and Bing, no crawl errors, canonical tags correct, Core Web Vitals in the green, no orphan pages.
On-page (do second)
Unique title <60 chars, description <160, one H1, logical H2/H3, alt text on every image, descriptive URLs, internal links from 3+ pages, schema markup where applicable.
Content (ongoing)
Match search intent, cover the topic exhaustively, add original data or examples, update every 6-12 months, prune underperformers.
Off-page (ongoing)
Complete Google Business Profile, get 10-20 real citations, earn 3-5 quality backlinks per quarter, watch for and disavow toxic links.
AI visibility (new for 2026)
Allow AI crawlers in robots.txt, structure content as Q&A, add FAQ schema, track citations across ChatGPT/Gemini/Perplexity, get cited in third-party reviews AI engines trust.