Week 1: Set the foundation
Register the site in Google Search Console and Bing Webmaster Tools. Submit your sitemap. Make sure robots.txt is not blocking your site. Fix any HTTPS or mobile issues.
Week 2-3: Basic on-page
Every page needs a unique title (<60 chars), a description (<160 chars), one H1, and clean URL structure. Add alt text to every image.
Month 2: Content that answers real questions
Pick 5-10 questions your customers actually ask and write a page that answers each one thoroughly. Do not chase volume - chase intent match.
Month 3: Internal linking and schema
Link related pages together with descriptive anchor text. Add Article, FAQ, or Product schema depending on page type.
Ongoing: measure and iterate
Check Search Console monthly for indexation issues and rewrite one page per week. Small consistent moves outperform occasional big overhauls.