The Semrush feature checklist
Domain overview, position tracking, site audit, backlink analytics, keyword magic tool, on-page SEO checker, content template, PPC intelligence, and local SEO. Any real alternative needs all of these.
Feature-for-feature match
SEO Smart Engine ships: technical site audits with prioritized fixes, daily rank tracking, backlink audit (CSV upload + auto-crawl), keyword research + magic tool, content grader and briefs, local SEO with Google Business Profile insights, and AI PR toolkit for tracking mentions in ChatGPT/Gemini/Perplexity.
What we do that Semrush does not
AI visibility tracking (how often each AI engine cites your brand), prompt-tracking for GEO, and content grading tuned for AI answer inclusion.
Pricing comparison
Semrush Pro is $139.95/mo. SEO Smart Engine Pro is $69/mo. Semrush Guru is $249.95/mo. SEO Smart Engine Guru is $125/mo. Roughly 50% less at every tier.