Indexation is the price of entry
If a page is not indexed, it cannot be grounded on. Confirm coverage in Search Console, keep the sitemap accurate, and remove crawl traps before doing anything Gemini-specific.
Write declarative topic sentences
Each section should open with a sentence that would make sense as the first line of an answer. That single habit does more for AI Overview inclusion than any markup change.
Add the evidence layer
Numbers, dates, named methods, and comparisons give the generator something to attribute. Pages made only of advice get absorbed into the summary with no link back.
Support the entity graph
Organization and Person schema, a substantive About page, consistent naming, and coverage on reputable third-party sites all improve whether Google names your brand in a generated answer.
Design for the click that remains
When the answer is summarized above you, the remaining click goes to pages offering something a summary cannot: a calculator, a dataset, a template, a live tool. Add one of those to your highest-exposure informational pages.
Monitor exposure honestly
Compare impressions and CTR before and after AI Overview appearance for your top informational queries, and prioritize the pages where CTR fell hardest.