Start in Bing Webmaster Tools
Verify the site, submit the sitemap, and check the index coverage report. Bing indexes less of the web than Google and is more literal about directives, so exclusions that Google works around will simply cost you coverage here.
Use IndexNow for speed
Bing supports IndexNow, so new and updated URLs can be pushed within minutes instead of waiting for a crawl. On a surface where freshness affects citation, that latency advantage compounds.
Respect Bing's clarity preferences
Bing weights exact-match headings, clean title tags, and straightforward on-page keyword usage more literally than Google. Titles and H1s that state the topic plainly outperform clever ones.
Write extractable answers
Copilot summarizes a handful of Bing results with numbered citations. Short standalone answers under question headings are what get quoted, exactly as with other assistants.
Cover business and productivity intent
Copilot's usage skews toward work contexts inside Windows and Microsoft 365. Documentation, how-tos, comparisons, and troubleshooting pages get cited far more than brand storytelling.
Measure separately from Google
Track Bing impressions and clicks in Bing Webmaster Tools alongside a Copilot prompt set. Google performance is a poor proxy for Copilot visibility in either direction.