Why entities beat keywords for AI
A model composing an answer needs to know that 'SEO Smart Engine' is one specific product with specific attributes. Ambiguous or inconsistent naming across your site and the wider web forces the model to hedge or omit you.
The entity home page
Every important entity deserves one canonical URL that defines it: what it is, who made it, what it costs, what it does, and how it relates to adjacent entities. Point internal links and external mentions at that one URL.
Schema that establishes identity
Organization with sameAs links to your verified profiles, Person for named authors, Product or SoftwareApplication for what you sell, and BreadcrumbList for hierarchy. sameAs is the single highest-leverage property for disambiguation.
Consistency across the open web
Name, description, logo, and URL should be byte-identical across your site, directories, social profiles, and press. Every inconsistency is a reason for a model to treat you as two weakly-attested entities instead of one strong one.
Topical entities, not just brand
Cover the entities surrounding your category - the concepts, standards, and competitors - so retrieval systems associate you with the whole topic neighbourhood rather than a single keyword.